Bola Odulate is an evangelist marketing consultant. If product marketing is about understanding your customer and creating programs, messages that reach them effectively, then evangelism is a specialized form of product marketing. Evangelist marketing brings the added result of your customers being surprisingly loyal and passionate about your product.
Her specialty is complex products and services in technology, management consulting and scientific research – they don’t fit comfortably in a tagline, print ad or thirty-second commercial. These products and services are typically considered “dry” and she particularly enjoys the magic of uncovering the stories which enable great connection with your customers.
Do contact bola (at) evangelistmarketing.com. Ask her how she can use evangelism to help you meet your product marketing goals. Or, for further information, please take a look at her LinkedIn profile.